AI visibility FAQ: your questions, answered

AI Citation Visibility means your brand gets named and cited inside the answers AI engines give buyers, and GEO and AEO are the work that earns it.

GEO (generative engine optimization) and AEO (answer engine optimization) structure your content and build outside proof so that ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews put your name in the answer. Success is counted in mentions and citations rather than rankings, because the buyer never sees a list of links, only the answer and the handful of names inside it. Most businesses start near zero: in our 500-query Houston study, about 94% of the city's roughly 50,000 Realtors were never named in 2,000 AI answers.

Start with crawler access, because a page ChatGPT cannot fetch will never be quoted however well it is written.

After that, the job is making your pages easy to quote and giving the model outside sources that confirm what you say about yourself. Access is worth checking at the server rather than in robots.txt, since our own host returned HTTP 429 to GPTBot on every cache miss. We audit these gaps and fix the biggest ones in a 30-day sprint, starting with:

• Indexing, and whether OpenAI's crawlers can actually fetch your pages.
• Answer-shaped blocks with schema, so a model can lift them verbatim.
• Third-party citations and reviews that back your claims.
• A clear entity, so the model knows which business you are.

SEO works to rank a page in a list of links, while GEO works to get your brand cited inside the single answer an AI engine writes.

They share foundations, since both need pages a crawler can read and understand, but the target and the measurement differ. GEO is scored in mentions and citations across engines, and a page can rank first on Google and still be absent from the answer printed above it. The engines also disagree with each other: in our 150-query real estate study, 83% of the 1,297 cited domains reached only one of five engines.

Weeks for a first citation once the foundations are in place, and usually a few months for durable recommendation across a category.

Most of the wait is re-crawl time. The engines have to read your changed pages and the third-party sources they cross-check you against, and neither happens on your schedule. On our monthly plans the 1-in-4 Guarantee sets the outer limit: if AI engines are not naming you on at least 25% of your agreed buyer questions within 90 days, we work the next two months free.

The first audit is free, and plans start at $499 a month for solo agents and small teams.

Every price is published, and every monthly plan carries the 1-in-4 Guarantee. The full ladder:

• Free AI Visibility Audit, $0, on four engines inside 48 hours.
• The 1,200-Answer Audit, $99: 300 questions on four engines.
• The 30-Day AI Visibility Sprint, $249 one time, with no commitment.
• Agent at $499, Brokerage at $999 and Multi-Market at $1,899 a month, on a 3-month minimum.
• All-in-One, AI and Google together in one market, from $1,200 a month on a 6-month term.
• Enterprise, scoped per market and priced on a call.

For how those prices compare with what other agencies publish, see our read of the price pages of 25 agencies.

ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews, the five engines your buyers actually use before they buy.

Every monthly plan tracks all five, because each one builds its answers from its own sources and a win on one rarely carries to the next. In our 150-query real estate study, the closest pair of engines shared only 10 of their 30 most-cited sources. Other engines exist, and we check them when a client has a reason to care about one.

Yes, on the monthly plans: if AI engines are not naming you on at least 25% of your agreed buyer questions within 90 days, we work the next two months free.

That is the 1-in-4 Guarantee. The remedy is always more work and never a refund, and the audits and the one-time Sprint sit outside it. How the result is proven:

• You approve 50 to 100 buyer questions in week one, before any work goes live.
• Each question is baselined on ChatGPT, Perplexity, Gemini and Copilot.
• On day 90 each question is asked three times per engine and counts when you appear in two.
• You get a dated screenshot of every answer, before and after.