AI SEO case studies: dated numbers, with the Search Console screenshots behind them.

The case studies above report search outcomes: rankings, organic clicks, traffic. AI visibility is measured a different way, because there is no ranking to read. An engine either names you in its answer or it does not, so the unit is a citation on a stated buyer question, captured before the work and again after it, with the date and a screenshot attached to both.

We fix the buyer questions first, run every one of them on ChatGPT, Gemini, Perplexity and Google AI Overviews in a clean session, then record two separate things: whether the brand was named in the prose, and whether it was cited as a source. Every answer is screenshotted and dated, and the same question set is re-run later so the change is something you can check rather than something we remember. The full method, including what we do when a number turns out to be wrong, is written up on our methodology page.