Perplexity4 of 8
Bright Realty International domains with Semrush AI Search data are mentioned by name in AI answers
Real estate, panels pulled 21 Sep 2026
GEO for real estate that puts your name on the AI shortlist.
Of Houston’s 50,000-plus Realtors, 94.0% were never named in 2,000 AI answers. GEO is the work of getting you onto the list.
Check if my area is open
This GEO for real estate service takes one agent, team or brokerage per area, and we check yours before you pay anything.
Houston, 500 questions, 4 AI surfaces
82.6%
of the agents, teams and brokerages AI named were named in just one of 40 Houston areas.
What is GEO for real estate?
GEO for real estate is the work of getting an agent, team or brokerage named inside the answers ChatGPT, Gemini and Perplexity give when a buyer or seller asks who to hire. It runs on everything those engines read about you across the web, your own site included, so we build the entity record, corroborate it on the sources the engines already cite, and re-test the questions you approve.
Getting a passage of yours quoted once you are on the list is a separate job, covered on AEO for real estate.
- ChatGPT
- Gemini
Perplexity- Copilot
- Google AI Overviews
The five engines every plan is measured on. The free audit runs the first four.
Ask two engines the same question and the shortlists barely overlap
A buyer in Dallas who asks two assistants for the best agent gets two different lists, and in our July 2026 run none of the 14 names appeared on both. Being named on one engine tells you very little about the other.
“best real estate agent in Dallas”
ChatGPT5 named
- Templeton Real Estate Group
- Van Poole Properties Group, Keller Williams Realty
- Briggs Freeman Sotheby's International Realty
- Evan Downey Real Estate Group, eXp Realty
- Alex Prins Real Estate Agent, Compass
Gemini9 named
- Brittany Stewart (eXp Realty)
- Rachel Moussa (Blushwood Realty Group at Keller Williams)
- Kurt Buehler (Keller Williams Realty)
- The Todd Tramonte Home Selling Team
- Allie Beth Allman & Associates
- Steven Glazer (Glazers Realtors)
- Cindy and Cory Dunnican (Coldwell Banker Apex)
- The Sharma Group
- The Rosen Group
0of 14
Not one name appeared on both lists: 14 different businesses across the two answers to the same question.
Youon neither list
- of cited websites reached only one of five engines
- 83.0%
- websites were cited by all five
- 3
- Source and date
- 150 questions, 5 engines, 8 to 12 September 2026
Why the two lists differ
- ChatGPT
A shortlist of teams and brokerages pulled from map reviews and Expertise.com.
- Gemini
Individual agents named from HomeLight and FastExpert profiles.
Our reading of the sources behind each answer, as recorded on the Dallas page.
Two levers decide who gets named: the sources and the question
In the Houston study, portals and agent referral networks supplied 43.6% of the 7,503 citations, and a change of question changed the list. Both are work we can do for a client, by completing the profiles those sources hold and by choosing which questions to win first.
43.6%went to property portals and agent referral networks
Most cited websites across the Houston answers, as a share of all citations.
94%of the names in new-build answers never appeared in the generic answer
Share of the names in each intent’s answers that were absent from the generic best-agent answer for the same area.
GEO for real estate: your first 90 days
GEO runs on a 90-day clock. The first 30 days audit and fix, the next 30 build the profiles and third-party mentions the engines check you against, and the last 30 close the gaps. Day 90 is the guarantee re-test on the buyer questions you approve in week one.
- days, in three 30-day phases
- 90
- re-tests, day 30 and day 90
- 2
- target, or we work two more months free
- 25%
- Source and date
- Measured on the questions you approve in week one
The 90 days start on the day you sign a monthly plan. A standalone Sprint bought earlier does not count toward them.
- ChatGPT
- Gemini
- Perplexity
- Copilot
- Google AI Overviews
01Days 0 to 30
The Sprint
- The 1,200-Answer Audit: 300 questions on four engines, every answer screenshotted
- Your 50 to 100 buyer questions, approved by you in week one
More in The Sprint
- A baseline run saved before any of our work goes live
- Technical fixes and schema, so the engines can read you
- Up to 6 guides, written the way buyers ask AI
-
Day 30
Early re-test
The same questions, free, so you see what moved before day 90.
02Days 31 to 60
Corroboration
- Profiles and directories the engines check you against
- Third-party mentions that back up what your own site says
More in Corroboration
- New guides for questions still going to someone else
- Your side: publish what we deliver within 14 days
03Days 61 to 90
Close the gaps
- Work aimed at the questions still not naming you
- More off-site corroboration and profile work
More in Close the gaps
- Page updates wherever a competitor is winning the answer
-
Day 90
The guarantee re-test
Each question runs 3 times on each engine and counts when you appear in 2 of 3. Target: 25% of your list.
- Hit
Target met. The plan carries on as normal.
- Missed
We work two more months free, your billing pauses, and we re-test after each month.
- Hit
04Day 91 onward
Grow and defend
- Your questions re-run every two weeks, or every week on Brokerage and Multi-Market, with screenshots
- New questions added as you win the old ones
More in Grow and defend
- Tracked on five engines: ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews
- Your area stays yours for as long as you are on a plan
Where a client was named, with the Semrush export
157
RIPT Apparel pages cited in AI answers, with 298 mentions across ChatGPT, Google AI Overviews, AI Mode and Gemini, per Semrush
Apparel store
1-in-4
Named on 25% of the questions you approve by day 90, or we work two more months free.
Read the guarantee termsHow we start as your GEO agency for real estate
The free AI Visibility Audit shows who the four engines name in your area for 50 of your buyer questions, 200 answers in all, and the 1,200-Answer Audit widens it to 300 questions for $99. Every monthly plan carries the 1-in-4 Guarantee, and every price lives on the pricing page.
$0
Free AI Visibility Audit
48 hours
Who AI names instead of you: 50 questions on each of ChatGPT, Gemini, Perplexity and Copilot, 200 answers
$99
The 1,200-Answer Audit
one-time
300 questions, 1,200 answers, and the fixes ranked by harm
$249
30-Day Sprint
one-time
The fixes and up to 6 guides. Credited to month one if a plan starts within 30 days.
from $499/mo
Monthly plans
3-month minimum
Agent $499, Brokerage $999, Multi-Market $1,899, each with the 1-in-4 Guarantee
GEO for real estate, answered
Ten questions agents, teams and brokerages ask about GEO for real estate, from how it differs from AEO to what counts as being named. Each answer starts with the short version, then the detail and the numbers behind it. More questions? See the full FAQ or just ask us.
Abdul SubkhanFounder. Runs every audit himself.
abdul@citevantage.com
What is the difference between GEO and AEO for real estate?
GEO decides whether an engine puts you on the list, and AEO decides what it can quote once you are on it.
GEO works on the entity: who you are, where you work and which independent sources repeat it. AEO works on the page: the answer-first passages, markup and crawler access an engine needs to lift your wording. Most firms need the entity first, because an engine does not quote a business it has not decided to name. How the two pages split the work:
- This page covers the entity, the shortlist and the corroboration behind them.
- AEO for real estate covers answer blocks, schema, the FAQ and crawler access.
How long does GEO for real estate take to work?
Plan on 90 days to a first measurable result, with a free re-test at day 30.
GEO depends on other websites repeating what is true about you, which takes weeks to arrange and more weeks for the engines to pick up. So the first 30 days audit and fix, the next 30 build the profiles and mentions the engines check you against, and the last 30 close the gaps. Day 90 is the guarantee re-test: named on at least 25% of your approved questions, or we work the next two months free.
Which sources do AI engines use to decide who to name?
Mostly intermediaries: portals and agent referral networks took 43.6% of the citations in our Houston study.
Of the 7,503 sources the engines cited, the most common were the sites that already list agents, and an agent's own website is one source among them. The most cited:
- Zillow, 9.1% of citations.
- HAR.com, 8.6% of citations.
- Realtor.com, 6.3% of citations.
- FastExpert, 4.2% of citations.
- Homes.com, 3.7% of citations.
- HomeLight, 3.5% of citations.
What does "your area" mean in GEO for real estate?
An area is the town or neighbourhood your approved questions name, and it is the unit engines name agents in.
In the Houston study a hand-checked 82.6% of the agents, teams and brokerages AI named appeared in just one of 40 areas, and the study concludes that the unit of AI visibility is an area crossed with an intent. That is why we take one agent, team or brokerage per area at a time, and why we check whether yours is open before you pay anything.
Why does ChatGPT name different agents than Gemini?
The two read different sources, and for the same question they often name nobody in common.
For "best real estate agent in Dallas" on 19 Jul 2026, ChatGPT named 5 businesses and Gemini named 9, and not one name appeared on both lists. In Houston the two Gemini surfaces alone shared 352 firms, 6.8% of their combined list. So we track each engine on its own line.
Does a better website get an agent named?
On its own, rarely, because the engines lean on what other sites say about you.
In our Houston study a 17x spread in closings produced a 1.17x spread in mentions in agent-level checks, website size ran the wrong way, and portals and referral networks took 43.6% of the citations. Your site still matters as the one source you control and the one that carries your schema, but it works as the starting record for the other sources to confirm.
4 more questions
What counts as "named" when you measure GEO?
You count as named when the answer prints your agent, team or brokerage in 2 of 3 runs of the same question.
We run every approved question three times on each engine, because one run of one question can flip, and we drop any answer written about the wrong place: 3.0% of the Houston answers were, and they were excluded from every figure in that study. What we record per question:
- Whether your name appears, and in how many of the three runs.
- Who is named instead, in order.
- The sources the engine cited.
- A screenshot of the answer, with its date.
What do you change to get an agent named?
We rebuild the record the engines read about you, on your site and on the sources they already cite.
Each item is something an engine can check without taking your word for it. The work, in the order we usually do it:
- RealEstateAgent or LocalBusiness schema with your service areas and a sameAs list that points at your real profiles.
- A complete Google Business Profile and Bing Places listing with identical name, address and phone.
- Full profiles on the portals and referral networks your market’s answers cite.
- Reviews with substance, on a steady cadence, on the platforms the engines read.
- Local press and directory mentions that repeat your specialty and area independently of you.
Does the plan cover the agents on my team or only the brokerage?
Brokerage covers the firm and the agents on your roster, and Agent covers one agent or a team under 10.
The Brokerage plan is for teams of 10 or more and builds visibility for the firm and for each agent on it, with the cannibalisation control that stops your own pages competing for one answer. Multi-Market repeats that in 2 to 5 markets, each tracked weekly on its own line.
What if the engines change how they pick names?
Then the next re-test shows it, which is why the question list stays fixed.
Re-running the same questions every two weeks, or weekly on Brokerage and Multi-Market, turns a shift in the engines into a visible change in your named share, and we adjust the work. The ground is already uneven: on the same 473 Houston queries the Gemini web app named 3.9 firms an answer and the API-based Gemini 7.8.
Free, no call required
See who AI names in your area instead of you.
Nine named. None of them you.