Research

Original research

We tell clients that original data is the most reliably cited thing a brand can publish, so we publish ours. Every study here states its sample, its method, its dates and what it cannot tell you. All of it is CC BY 4.0, so you can reuse the numbers with attribution.

Published

The 181-Brand AI Visibility Study

87%

absent from all four AI engines

We asked ChatGPT, Perplexity, Google AI Overviews and Gemini a buying question about 181 United States ecommerce brands, using each brand's own category. 158 of them were named by none of the four. Full method, sample, data and limitations.

Read the study