Author

Abdul Subkhan

Founder, CiteVantage

AI search specialist working on Generative Engine Optimization and Answer Engine Optimization full-time. He writes every guide on this site.

Background

Abdul Subkhan spent years leading SEO at Sparking Asia, running technical and content programmes for ecommerce and multi-site clients. The work was ranking pages: audits, schema, internal linking, and the unglamorous fixes that move a whole domain.

Then the questions started landing somewhere else. Buyers began asking ChatGPT, Gemini and Perplexity "what is the best…?" before they ever opened a search results page, and brands that ranked perfectly well were simply absent from the answer. That gap is why CiteVantage exists, and it is what he now works on full-time.

He audited 181 US ecommerce brands across four AI engines to find out how widespread the problem was. 158 of them were absent from all four. That study is published in full, with method and limitations, on this site.

✓Former SEO lead at Sparking Asia, now an AI-search specialist focused on GEO, AEO and ecommerce SEO
✓Client results include +290% organic clicks in 18 days, Top-3 rankings across a 17-site network, and multilingual growth across 5 markets
✓Author of the 181-Brand AI Visibility Study, published under CC BY 4.0
✓Top Rated on Upwork with a 100% Job Success score

LinkedIn Crunchbase Upwork profile The 181-brand study Top Rated on Upwork 100% Job Success

Articles by Abdul Subkhan

26 guides on AI search visibility.

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